A/B testing


What is A/B testing? A/B testing is, as the name itself already suggests, the testing of two different versions of a website or a landing page. With this kind of testing, the performance of the relative pages is analyzed in relation to product sales, login etc. Once the two versions have been created, the traffic [...]



What is ACoS? ACoS is the abbreviation for "Advertising Cost of Sale" and is an essential indicator for the management of advertising campaigns within Amazon Advertising, which measures the effectiveness of a campaign on the basis of the cost of sales. Here is shown the relation of advertising costs to the generated sales. If, for [...]



Was ist ein Adserver und wofür wird er eingesetzt? Bei einem Adserver gibt es grundsätzlich zwei begriffliche Unterscheidungen. Als Adserver werden nämlich zum einen die physischen Server genannt, also materielle Hardware, in denen Prozesse ablaufen. Zum anderen wird als Adserver aber auch die Software bezeichnet, die im Online Marketing bzw. im E-Commerce für Werbezwecke eingesetzt [...]



Every type of advertising involves costs, that can also be called ‘Adspend’ or ‘Ad Spend’. The concept is sometimes compared to advertising budget. The difference is that the budget consists of a certain amount of money, that is usually ready for advertising purposes and Adspend presents the costs for an individual action. Adspend Example An [...]

Affiliate Program


What is an Affiliate Program? Products and services of sellers (merchants) can be advertised by distributors (affiliates) too, through Affiliate Programs. Distributors receive a provision for every product or service that has been successfully advertised. The amount of provisions is calculated taking into account some criteria such as advertising period, click, per thousand ads, acquired [...]

Amazon A Plus


Amazon A Plus: the content extension for the product description Amazon A Plus (+) is a paid extension to the product description on the product detail page. Currently only Amazon vendors can use this extension for their products. Amazon A Plus is particularly suitable for products in need of further explanations and enables sellers to [...]

Amazon A-to-Z Guarantee


What is the Amazon A-to-Z Guarantee? With the A-Z Guarantee, Amazon wants to create a trustful shopping experience and increase customer satisfaction. Orders made through Marketplace sellers are protected by this guarantee if the purchase (payment) is made through the Amazon.co.uk website or if Amazon Pay is used. If payments are made on other websites [...]

Amazon A9


There are many myths about the Amazon A9 algorithm. Some think they have found "the thing" that takes your product directly to the first page. This strategy may have worked in the early days of Amazon, but now the Amazon algorithm has become more complex, many different factors playing a crucial role. Basically, it is [...]

Amazon Advantage


Amazon Advantage- The steppingstone to success for content creators? Artists who want to sell their creations face several questions and issues. Those who take care of their sales themselves must invest a lot of time and effort, often take a high financial risk and the focus lays no longer on the artistic activities. To claim [...]

Amazon Advertisements


Amazon Advertisements If you market products on Amazon, you can showcase your articles both organically and inorganically. Similar to Google, Amazon also offers the possibility to run SEO and SEA. While Amazon SEO tries to feed its product listing with keywords that are as relevant and traffic-optimized as possible at the major parts, SEA is [...]

Amazon Advertising Console


What Is the Amazon Advertising Console? When it comes to managing and setting up PPC campaigns/ Amazon advertising, the Amazon Advertising Console is the central "hub," especially for vendors. Sellers can also create and manage their campaigns for sponsored product ads and sponsored brands (only if Amazon registers a brand in the Brand registry) inside [...]

Amazon advertising platform


What is Amazon AAP? The abbreviation AAP stands for "Amazon Advertising Platform", a counterpart to the existing Google Display Network. In a programmatic and automatic way, advertisers can book ad spaces on AAP and advertise their services or products in various formats. In contrast to AMS (Amazon Marketing Services), with AAP external websites can also [...]

Amazon Advertising Reports


Amazon advertising reports If you advertise online, you should use the existing possibilities and advantages of performance marketing and evaluate the campaign data sensibly. Whether Google Adwords, display advertising, Amazon PPC campaigns or Facebook ads: a look at the performance data is almost always worthwhile. Only those who evaluate their campaigns precisely can guarantee in [...]

Amazon automatic price adjustment


Amazon’s automatic price adjustment With the automatic price adjustment, Amazon has developed its own repricer for retailers, with which you can quickly adjust the prices of the individual items without having to call up and change each product individually. Especially for online merchants who offer a very large product portfolio on Amazon, this price adjustment [...]

Amazon Bestseller


Amazon Bestseller An Amazon bestseller is an article that is on the first place in a (sub)category of the bestseller list. Depending on the category size (total number of items and sales volume), the bestseller receives the so-called "Bestseller Badge". In some categories, no badge is issued. It is not known from which category size [...]

Amazon Bid Plus


How does Amazon Bid+ work in PPC campaigns? Amazon defines the Bid Plus (Bid+) function as follows: Bid+ increases the bids in this campaign by up to 50% more than your standard bid if the advertisements can be displayed at the top of the search results. Bid Plus is based on the established standard bid [...]

Amazon Brand Gating


Understanding Brand Gating on Amazon The term "Brand Gating" means in the broadest sense "brand protection". In the specific context of Amazon, Brand Gating implies that a service has been introduced to "protect" branded products. Protection is provided because active gating enables the owner or main person responsible for a brand to decide which third-party [...]

Amazon Brand Shop


What is an Amazon brand shop? Amazon brand shops are simple and uncomplicated "small shops" of their own within the Amazon world. The brand shops can be accessed under the domain "www.amazon.de/Brandname". Amazon wants to offer customers a new shopping experience with the help of the Amazon brand shop. Within a brand shop, product catalogs [...]

Amazon Brand Store


Amazon Brand Store Whether vendor or seller: With the Amazon Brand Store, Amazon Marketing Services provides an effective platform with which specific product categories, top sellers, specials and innovations can be advertised. In addition, the brand store offers the opportunity to advertise your own brand much better for consumers. Through freely configurable elements such as [...]

Amazon Brand Usage Guidelines


 What are the Amazon Brand Usage Guidelines? Many retailers use the Amazon.com brand name to earn credibility and trust for their product. However, the Amazon.com trademark is legally protected. Under certain conditions, the company brand guidelines allow the use of its brand name to promote other products. To do so, all requested data must be [...]

Amazon Broad


Amazon „Broad“ Retailers wishing to run keyword-based advertising campaigns such as Headline Search Ads or Sponsored Products on Amazon can do so either within Seller Central or through Amazon Marketing Services (AMS). In both cases you can set a specific match type of Amazon keywords when creating campaigns, which must be met for the ad [...]

Amazon bulk import


Amazon Bulk-Import The Amazon bulk import can be done at Sponsored Products and Headline Search Ads in the Amazon Marketing Services (AMS) account. Up to 1,000 Amazon keywords can be uploaded. Along with bid and match type. Amazon provides a flat file for download. Amazon gives the following hints when uploading a table: We support [...]

Amazon Bulletpoints


Why are bullet points important on Amazon? The bullet points are, on the one hand, key points that, in addition to the title and descriptive images, are intended to simplify the customer's purchase decision. Compared to the normal shop, it is not possible for the customer to pick up a product on Amazon; it is [...]

Amazon Business


Amazon Business With Amazon Business, the e-commerce has created a platform on which commercial customers can offer and buy products. Regardless of company size and revenue, the B2B platform is free for merchants and buyers. Amazon Business was launched in the USA in 2015 and started with over 400,000 companies. Already in the first year, [...]

Amazon BuyBox


Amazon BuyBox The Amazon BuyBox, the so-called "shopping cart field", is located on the product detail page in the upper right corner. In this area you will find the price, the shipping method and the button "Add to cart". Why is the BuyBox so important for the Amazon retailer? The ideal case for an Amazon [...]

Amazon Child


Creating Child Variants on the Amazon Marketplace Amazon Child articles, also known as Children, are products that are grouped under one "parent". This type of product is basically the same product, but at least one product feature is different from another, e.g. colour and/or size. This should make it easier to compare the individual items [...]

Amazon Choice


What is Amazon Choice? Amazon Choice is a recommended purchase for customers on Amazon. Amazon itself writes about the badge that has been available since 2017: "Amazon's Choice recommends top-rated, immediately available products at a reasonable price. However, the recommendation in the form of the Amazon Choice badge is given automatically. How Do I Get [...]

Amazon Copy Campaign


How does copying campaigns under AMS work? Can I copy AMS advertising campaigns? Yes, campaigns created via Amazon Marketing Services can be copied and modified with a simple click (Amazon Copy Campaign). For example, a certain product set can easily be advertised for further Amazon keywords or at a different click price under a second [...]

Amazon Customer Satisfaction


Amazon customer satisfaction For every seller, whether at Amazon, other web shops or in the shop next door, customer satisfaction should be the top priority. While recommendations or negative things about purchased products in the retail trade still spread about friends and acquaintances, it is completely different with Amazon. Here customers have the opportunity to [...]

Amazon Detail Page


What are detail page views on Amazon? The term "Detail Page Views", or DPV for short, expresses a user's visit to Amazon on a product detail page. If a customer on Amazon searches for a certain product, he usually enters an appropriate keyword and arrives at a search results page listing various products that are [...]

Amazon Echo


What is Amazon Echo? Amazon Echo is a speaker that can be controlled using your voice. This product has been sold in Germany since October 26th 2016 and in the United States since 2015. Echo connects to the Alexa Voice Service. The loudspeaker is optimally tuned and fills every room with a very good sound. [...]

Amazon flash deals


Amazon flash deals - how does it work? In addition to PPC campaigns in Amazon Marketing Services, Amazon retailers have a further option to make their own products particularly appetizing, apart from organic listing: Amazon flash deals. What are Amazon flash deals? This format consists in a paid advertisement for a limited time, which, in [...]

Amazon flat file


Stock file templates In order to create an Amazon flat file, also called stock file, an appropriate template is required as a file. The flat file template, which is usually in *.csv format, can be opened and edited with a spreadsheet program such as Microsoft Excel. The comma or semicolon separated data structure ensures that [...]

Amazon Go


What is Amazon Go? Amazon Go is the first supermarket that manages without a cashier system. This means that long waiting times at the checkouts are a thing of the past. The customer enters the shop, selects the desired products and pays via the free Amazon Go app on his or her smartphone. https://youtu.be/NrmMk1Myrxc [...]

Amazon Guidelines


Guidelines for product detail pages Using the "Add product" function, new products can be created that are not yet available in the Amazon catalogue. "Professionally" sellers can also use an inventory file or XML file feed to create a product detail page. The following guidelines and restrictions apply when creating new product detail pages: It [...]

Amazon Impressions


Impressions of sponsored products Impressions are counted when a customer is shown an ad. The metric Impressions counts how often your ad was displayed to buyers. Via the Seller Central access or the Amazon Marketing Services platform, all impressions of individual campaigns and Amazon keywords can be called up and evaluated. Impressions should always be [...]

Amazon Media Group


What is the Amazon Media Group The abbreviation AMG stands for "Amazon Media Group", a special department within the Amazon Group that is responsible for the placement and development of advertising campaigns for vendors and major brands. In the AMG, all display advertising spaces on and outside Amazon are controlled, campaigns are planned and executed. [...]

Amazon One-Click


What Is One Click Shopping? One-Click-Shopping, also known as 1-Click or one-click-buying, is the purchase process that is completed within a single click. One-click shopping is only possible if information about the customer, the delivery address and the desired payment method has been entered for an earlier purchase or registration. This type of purchase aims [...]

Amazon Parent


Parent-child relation In order to simplify the display of search results on Amazon, products are presented according to the parent-child model. The basis for this concept is that the child articles only differ in a few details, e.g. in color or size. These articles are grouped under the “parent” product. This constellation makes it possible [...]

Amazon Partnernet


What is Amazon PartnerNet? In e-commerce, there is a variety of affiliate programs that allow people to earn money with products from others. Amazon has its own affiliate program, which should enable everyone to earn money with the listed products at Amazon. Joining the Amazon Affiliate Program gives you important and useful advantages over other [...]

Amazon Payments


Amazon Payments - Features and advantages for buyers If you have an account on Amazon.com and have placed your payment methods there, you can use Amazon Payments. This service can be used to pay goods and services on websites that do not belong to Amazon. Amazon Pay allows you to use any payment method you [...]

Amazon Penalty


What is Amazon Penalty? The term "Penalty" implies a punishment or a sanction. This term is certainly known in combination with Google. Websites that violate the Google guidelines will be punished for non-fulfilment. The same happens with the online shop Amazon. Merchants and sellers who do not comply with Amazon's guidelines can face a variety [...]

Amazon Prime


What is Amazon Prime Prime is a paid membership of Amazon that offers services that make shopping even more attractive. By obtaining this membership, various additional Amazon services can be consumed. The prime service, however, frequently includes free shipping for millions of items. In addition, prime articles generally are delivered quicker than articles without a [...]

Amazon Prime Day


What Is Prime Day?  There are essentially two critical milestones from a dealer and buyer perspective when talking about the Amazon marketplace: Prime Day and Cyber week together with Black Friday.  The latter traditionally takes place at the end of the year just before Christmas, when people get excited about the annual shopping and gift [...]

Amazon Ranking


What is Amazon ranking? The product catalog is used as the basis for an optimal Amazon ranking. The Amazon catalog consists of over 30,000 different categories, from which the right one must be selected. Each main category has additional sub-categories in which the product can also be positioned or assigned. Products can, therefore, have several [...]

Amazon registered Brands


What is Amazon trademark registration? The primary purpose of Amazon trademark registration is to protect your own brand on the marketplace. In addition, a trust-based shopping experience should be offered to the customer. By registering, Amazon provides access to advanced tools such as searching for copyrighted text and pictures, predictive automation based on your reports [...]

Amazon Retail Readiness


What Is Amazon Retail Readiness? Each product available on Amazon has its detail page and assigned ASIN (Amazon Standard Identification Number). Moreover, is the so-called "Retail Readiness" which decides If and how well a product gets sold on the Marketplace.  Amazon Advertising is then linked directly with this since only Amazon products that are also [...]

Amazon Return Reports


What are Amazon return reports? Amazon provides its sellers and vendors with a wealth of reports and metrics to measure and control sales performance. In addition to orders, returns should not be ignored either. Amazon provides appropriate return reports for this purpose. Amazon return reports are charts that list customer returns for a specific period [...]

Amazon Review


What is an Amazon review? Amazon customers have the possibility, whether positive or negative, to publish a review or customer opinion / customer rating of articles, prerequisites for a customer rating are an Amazon account and at least one successful order. Amazon wants to encourage authentic feedback through customer reviews. A general distinction is made [...]

Amazon Robotics


Robot Technology - Amazon Robotics Amazon Robotics was founded in 2003 with the idea that E-commerce requires better order processing for the customer. The headquarters are in Boston, the epicentre of robot innovation. Amazon Robotics is a wholly owned subsidiary of Amazon.com. Amazon Robotics automates fulfilment centre operations using various methods of robotics technology. On [...]

Amazon Sales Coach


What is the Amazon Sales Coach? Besides the Seller University there is also the Amazon Sales Coach. With this coach, Amazon wants to help the seller achieve greater sales success. With the help of personal recommendations, the effectiveness of the seller should be maximized. Additionally, the sales coach informs about further possibilities of sales optimization, [...]

Amazon Seller


What is an Amazon Seller? Amazon offers everyone the opportunity to sell their own products on the huge marketplace. To become an Amazon Seller you need to register for free. For a successful registration, not only company-related data, but also that of the beneficial owner (if different) and the bank data are required. As a [...]

Amazon Seller Performance


What is meant by Seller Performance? It is vital for Amazon to earn the trust of its millions of satisfied customers. That's why Amazon sets performance goals for sellers that must be met. These performance objectives mainly concern vendors who do not participate in the Fulfillment by Amazon program (FBA) but send their packages themselves, [...]

Amazon Seller University


What is Amazon Seller University? As the name suggests, this program was created by Amazon as an education platform for Amazon retailers. Amazon provides a variety of tutorials and videos for specific seller-related topics. The focus of the Amazon Seller University is on imparting basic knowledge to starters, and all content is offered free of [...]

Amazon Stock


Stock with Amazon FBA - Shipping by Amazon FBA is short for "Fulfillment by Amazon" and means that the order processing is carried out by Amazon for a fee. Amazon is not only one of the largest platforms for consumers, but also for retailers and vendors. Sellers can decide whether to send their goods themselves [...]

Amazon The Drop


What is Amazon The Drop? Amazon's Marketplace is undisputedly a leader in many areas of the e-commerce world like household, books, and electronics. In certain areas, however, the giant is weakly positioned, and consumers don’t use it as the “Everything Store” expects them to. One example is the fashion market, which is dominated in the [...]

Amazon Vendor


What is an Amazon Vendor? Amazon offers not only the possibility to buy products on its marketplace but also to sell them to and from Amazon. If you want to sell goods to Amazon yourself, you are a Amazon vendor and you are called a first-party seller. A vendor acts like a supplier and sells [...]

Amazon Vendor Manager


What Is an Amazon Vendor Manager? One usually speaks of a "Vendor" whenever manufacturers, brands, or suppliers sell products directly to Amazon and Amazon then resells the respective products. In the same context, the so-called "Vendor Manager" also appears on the game, i.e., Amazon's internal employee who represents the company itself and pursues specific goals. [...]

ARA Premium Vendor Tool


Ara Premium Vendor Tool Amazon Retail Analytics (ARA) Premium is an additional service provided by Amazon Vendors through the Vendor Central. Further information can be found via this service. The following contents are included in ARA-Premium: sales diagnosis Sales performance trends Insight into geographic sales Net PPM pre-orders traffic diagnosis real-time sales Forecasting and inventory [...]



What is an ASIN? Every product that is offered at Amazon has a unique ASIN. The ASIN of a product can be found on the respective product detail page under "product information ". In addition to the ASIN, other specifications and characteristics of the product such as "size and/or weight", "product weight incl. packaging", model [...]



The acronym b2b (b-to-b or btb too) stands for business-to-business and describes business relationships between two or more companies. Therefore, this kind of business relationship represents the contrary of business relationships between companies and other groups such as consumers (b2c or business-to-consumer). A concrete example of a b2b trade is when a company produces leather [...]



What is B2C? The abbreviation B2C (or B-to-C or BtC) stands for Business-to-Consumer and therefore describes business relationships between a company and an individual (consumers, customers). This type of business relationship is therefore different from business relationships between companies (B2B or business-to-business). A practical example of a B2C business would be if a company producing [...]



B2E – Business to employee B2E refers to the relationship between a company and its own employees. The communication takes place here mostly in electronic form. Nevertheless, classical, analogue communication is also part of the B2E relationship. In which form and in which proportion digital or analogue communication takes place depends on the size of [...]

Brand Awareness


What Is Brand Awareness? Brand awareness is a term used in market research that indicates and describes the recognition of a brand expressed as a percentage. The percentage value indicates which part of the surveyed persons recognized a brand. What Is the Meaning of Brand Awareness? Most consumers tend to opt for well-known brands in [...]



What does C-Commerce mean? The C in C-Commerce is the abbreviation of "collaborative", comes from English and means cooperation. C-Commerce describes the cooperation between different companies to achieve a common goal. In order to make it possible for this group to work together, it needs a common interface. As a rule, Enterprise Relationship software (ERP) [...]

Click Prices


What are Click Prices The click price on Amazon plays an important role for the success of PPC or AMS campaigns and has a direct influence on the ACoS (Attributed Cost of Sales). Amazon gives the seller some tools to find the right click price for their own keywords. Set bids for Amazon PPC The [...]

Content Marketing


What Is Content-Marketing? Content marketing refers to addressing customers with relevant content in a way that is appropriate for the target group. This type of marketing is primarily aimed at informing, advising and entertaining, i.e. offering the user a certain added value. Content marketing is mainly used in online marketing. In order to develop a [...]

Conversion Optimierung


Conversion Optimization Customer satisfaction is an important factor for Amazon's success. This includes customer support, the wide range of products and the targeted search on the website. Amazon tries to give customers the most relevant results for their search query. An important indicator of relevance is the conversion rate. The conversion rate is calculated as [...]

Conversion Rate


Conversion Rate The conversion rate (CVR) is a key figure from online marketing. It indicates the ratio of clicks and leads or conversions. A "conversion" does not necessarily also mean an order completion. Depending on the purpose and type of website, a successful conversion can also mean filling out a contact form or subscribing to [...]



What Does Cost-Per-Action Mean? Cost-Per-Action or "CPA" is an online advertising pricing model from affiliate marketing in which the advertiser only pays money after a user has completed a specific action on the website. This can be an explicit purchase (cost-per-acquisition), a download, the installation of a program, the subscription to a newsletter or a [...]



CPC (Cost-per Klick) All advertising activities via Seller Central or Amazon Marketing Services (AMS) function according to the so-called bidding procedure, i.e. your own advertisements are in competition with the others. Only after a customer has clicked on the own announcement do costs result. Sponsored Products, Product Display Ads and Headline Search Ads are billed [...]



What is Cost per Impression? Cost per Impression or CPI for short describes a billing method for advertisements in marketing. The Cost per Impression method calculates the price based on the number of visits to a website, the so-called Ad Impressions. A fixed amount is usually set for 1,000 views of an ad, which the [...]



What Does CPO Mean? CPO as a Performance Indicator The key performance indicator CPO ("Cost per Order") describes the costs generated in marketing campaigns or lead generation per sale or lead. One calculates the CPO by dividing the sum of all costs incurred in a promotion by the number of responses generated. In addition to [...]



What does CPS (Cost per Sale) mean? The abbreviation CPS stands for "Cost per Sale". CPS is a model from the field of online marketing in which billing takes place after sale. With this billing method, the affiliate operator only receives his commission when a visitor has made a purchase on the target page. However, [...]



What Is Cost per View, and What Are Its Advantages over Other Models? Cost per View, CPV for short, is a term used in the video advertising field. CPV stands for a billing model which is mainly used in social media marketing and video marketing. Similar to CPO (Cost per Order) or CPC (Cost per [...]

Cross Channel Marketing


What is cross channel marketing? In cross-channel marketing, several advertising measures are used throughout several channels to market a product or service. The advertising media should be well coordinated in order to effectively reach their corresponding target group. In order for a brand or company to develop a clear strategy for itself, it is necessary [...]

Cross Selling


Cross-Selling Cross-selling is generally defined as the linking of similar products. In most cases cross-selling is known in various online shops which offer classic products - but also in the service sector and in the retail trade, cross-selling is a popular means of increasing sales and customer loyalty. Why is cross-selling important? Cross-selling is important [...]



What is the click-through rate (CTR)? The Click Through Rate (CTR) is a performance measurement index that measures the number of clicks on an advertisement or other object in relation to the total number of impressions. For example, if a sponsored product ad is displayed a hundred times and customers have clicked on the ad [...]

Curated Shopping


Curated Shopping Online shopping with style advice, an e-commerce model The term Curated Shopping is used to describe online business models whose customer service differs from conventional online shops by offering individual and personal advice. Curated shopping aims to provide advice that is just as relevant as in stationary retail. Curated Shopping - Origins & [...]



What is Dropshipping? Dropshipping is a special variant of fulfillment in which the retailer does not keep the products he sells in stock himself. Instead, he buys the products from a third party (supplier), who then sends the product directly to the consumer. The detour of the product delivery from the manufacturer to the seller [...]



What is a demand-side platform? A Demand Side Platform (DSP) belongs to the automated trading and bidding on digital advertising spaces within online marketing and is an essential part of programmatic advertising. The DSP is a platform that automates the purchase of advertising space and advertising inventory using various algorithms. The DSP accumulates stock from [...]



What is an E-Business? The abbreviation e-business stands for the English denomination “electronic business”. The concept e-business can be defined in many different ways. In the 1990s, the concept emerged through the company IBM. E-business employs digital information technologies, in order to simplify business processes. The core issue in this process is the information, communication [...]



What does e-payment mean? Electronic payment (e-payment) concerns electronic money transactions. This term gathers a wide range of payment methods that are merely made online. Products and services payments can be made with the e-payment, which is often mentioned as online payment as well. The e-payment can be basically divided into two groups. The first [...]



EAN-Code The abbreviation EAN-Code stands for "European Article Number Code" and replaced the Global Trade Item Nuber (GTIN) in 2009. The EAN represents an internationally unmistakable product identification for commercial articles. The number consists of 8 or 13 digits. The first 2 or 3 or 7, 8 or 9 digits are administered by the GS1 [...]

Earned Media


Earned Media What is Earned Media? And How Does Earned Media Fit into the Three Media Types in Online Marketing? In online marketing, especially in the Social Web, there are three different media types: owned media, paid media and earned media. They all aim to reach their target groups and together form an essential part [...]

EHI Seal


What is the EHI seal? The EHI seal is a seal of quality awarded by the EHI Retail Institute GmbH for online shops. With the help of seals of approval, customer confidence is to be improved above all. In order for an operator of an online shop to receive a certified EHI seal, 5 steps [...]



What is eKomi? Behind the term eKomi lies a provider for an independent evaluation system. The subline "The Feeback Company" reveals that it is a company that deals with opinions. The main focus here is on customer feedback from an online shop. The aim is for them to report their experiences with both the online [...]

Engagement Rate


What is the Engagement Rate? Nowadays the engagement rate is associated with social networks such as Facebook, Instagram and YouTube. An engagement rate is a key figure that measures the interaction and activity of a particular content. It shows how many visitors interact with the content. Likes, comments, shares and visitors are among the factors [...]



ERP Systems - An insight into the world of process optimization In order to remain competitive and to ensure one's own entrepreneurial success, speed is of the essence in the modern economy. In order to meet market developments in a particularly innovative and dynamic way, it is very important to organize internal processes in order [...]



What is Eye-Tracking? Eye-tracking records the user's eye movements during interaction with a website or while surfing. Eye-tracking can record and utilize the behavior of the user's eyes. This data provides important insights into the user's "fixations" (points that are closely observed), e.g. to improve user experience and conversion. Eye-tracking in E-commerce Eye-Tracking is used [...]

Facebook Ads


What are Facebook Ads Companies can use Facebook to place targeted advertisements. Through advertising tailored to the target group, own products, services and offers can be made known. In order to successfully implement Facebook marketing, the use of Facebook Ads is mandatory. The difference between conventional Search Engine Advertising and Facebook Ads is that Facebook [...]

Final Price Indication


What is meant by final price? The final price is the price that is charged for a product, including sales tax and all other price components. This is the amount that is also paid by the private customer. Offers are only valid if the final price (without hidden costs) is indicated correctly. In addition to [...]



Fulfillment When selling physical products through an own website / online shop or Amazon or other marketplaces, many companies have upgraded to optimize their own appearance. By creating high-quality product images, new product texts or a better website performance. However, an important factor is often disregarded here. The shipment to the customer. Only after sending [...]

Fulfillment by Amazon


FBA (Fulfillment by Amazon) The term Amazon FBA (Fulfillment by Amazon) has shaped a whole scene. With the Amazon FBA program, many small retailers are venturing their first steps into self-employment. What exactly does Amazon FBA stand for? Amazon defines the "shipping through Amazon" service as follows: Most Amazon sellers choose to ship through Amazon [...]

Fulfillment by Merchant


Fulfillment by Merchant (FBM) Dealers have a choice of two shipping and storage models on Amazon. Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). In Fulfillment by Merchant, the retailer is responsible for the shipping, storage and customer service of its own goods. Depending on the product category, both variants have advantages and disadvantages. [...]

Geo IP


What is a Geo IP? Each device within a data network has an IP address. The IP address can be used to uniquely identify the device. When a web page is accessed from a computer, the IP address of the device is also transmitted to the web server. This is the only way the web [...]



What is Giropay? Giropay is a payment method that can be used to make purchases in online shops. Giropay can also be used to pay invoices online. You can also identify yourself online using the Giropay ID. There are different advantages for customers and merchants with this payment method. Customers do not have to leave [...]



What does GTIN stand for? GTIN is the abbreviation for Global Trade Item Number. It is an identification number for the worldwide identification of products and services. This number allows products to be uniquely identified. The GTIN is used for worldwide, unambiguous assignment. The GTIN is awarded by GS1 (Global Standards One). This organization assigns [...]



What is the Haendlerbund (Merchant association)? The Haendlerbund was founded in 2008 and has offices in Berlin and Brussels. The central theme of the Haendlerbund is to represent the interests of ist Customers (online trader) and to support them in legal matters. Customers can have legal texts created for their imprint, general terms and conditions, [...]



What is a Heatmap? The term "heatmap" is increasingly used in connection with e-commerce. So-called heatmap tools can be used, for example, to analyse a visitor's length of stay (user behaviour) on a website using a "behaviour map". Heatmap tools were developed on the basis of findings from psychology. In general, such heat- and clickmaps [...]



What is In-App-Advertising? In-App advertising is a popular monetization strategy for app developers, in which developers get paid to serve ads on their app. Several forms of advertising are displayed inside the app, so when the user clicks on one of the advertisements, they are automatically redirected to the advertiser's website. As users spend more [...]



What are influencers? Influencers can be, for example, influential bloggers, online marketers or SEOs. Many companies rely on so-called influencer marketing in order to distribute their content or products specifically to suitable persons. Influencers are particularly sought after because of their reach, reputation or expert status. Companies pursue various goals with Influencer: Increase company visibility [...]

Influencer Marketing


What is Influencer Marketing? Influencer marketing is the use of "influencers" to promote products to a targeted audience. The goal of influencer marketing is to increase the sales and the credibility of a brand (brand awareness). What is an influencer? Influencer marketing uses influencers as opinion leaders in social groups to increase the sales of [...]

Influencer Marketing


What is Influencer Marketing? Influencer marketing is the use of “influencers” to promote products to a targeted audience. The goal of influencer marketing is to increase the sales and the credibility of a brand (brand awareness). What is an influencer? Influencer marketing uses influencers as opinion leaders in social groups to increase the sales of a product. Influencers are defined, as people [...]



What does ISBN mean? ISBN is the International Standard Book Number. This number clearly identifies books and other editorial publications such as audiobooks, software, maps, brochures, etc. ISBN numbering is assigned only once. If a new edition appears or a book is published in a new form such as paperback, hardcover or softcover, it needs [...]

Keyword Relevance


What is meant by Keyword relevance High keyword relevance is crucial for Amazon SEO and Amazon Marketing Services, for example, in order to deliver the best possible results to the customer's search query. Amazon defines keywords and their use as follows: What are Amazon keywords and how are they used? Keywords are either single words [...]

Longtail Keyword


Longtail Keyword The term Long Tail Keyword is defined as follows: In online marketing, the long tail refers to the little-used search terms used by users of search engines to reach a website. In their mass, however, they can lead far more visitors to a website or an online shop than a few heavily used [...]



What is a Marketplace? The term online "marketplace" refers to an online shop in which, in contrast to the classic online shop of a single retailer, customers can purchase products online from different retailers who sell on their own account via the marketplace. Similar to the fair or weekly market, merchants come together at a [...]

Midtail Keyword


The term Midtail Keyword is defined as follows: A mid-tail keyword is a compromise between the two extremes: the highly competitive, highly demanded short-tail keywords and the less competitive, longer, more conversion-oriented long-tail keywords. The short tail keyword "shoes" and the long tail keyword "shoes ladies autumn bootees leather" would be the mid tail keyword [...]

Mobile Commerce


What is Mobile Commerce? More and more people own and use a smartphone for their daily business. Mobile Ecommerce, or M-Commerce for short, is an exploding market and has long since become one of the most important distribution channels. M-Commerce is regarded as a revolutionary extension of e-commerce and offers completely new opportunities for shop [...]

Mobile Retargeting


How Does Mobile Retargeting Work In Online Marketing? Mobile retargeting is a marketing strategy that re-engages users, who have shown prior interest in a company’s goods or services, by delivering personalized ads to their mobile devices. The strategy is mainly achieved with display targeting. Matching the profile of the user and the previous actions, e.g., [...]



The term multichannel or also multichannel strategy stands for a strategic approach of service providers and acting. In this way, an attempt is made to reach potential customers on several so-called "channels". This can be through targeted advertising (multichannel marketing) or presence on a marketplace. Wikipedia defines the term multi-channel strategy as follows: Multichannel marketing [...]

Online Behavior Advertising


Online Behavior Advertising (OBA) describes a process in which companies try to play out relevant content or ads by obtaining user data. This can happen, for example, through cookies on websites. This marketing method is based on cookie technology. This type of advertising can also be called "Behavioral Targeting". Onlinemarketing-Praxis defines behavioral targeting as follows: [...]

Order Defect Rate


The Order Defect Rate (ODR) at Amazon is an indicator of how satisfied customers were with the shopping experience. ODR is an important factor in getting the buy box. ODR monitoring affects Amazon sellers who use Fulfillment by Merchant (FBM). Amazon is committed to providing the customer with a consistent and smooth shopping experience, which [...]



What is OXID? Oxid eShop is one of the best-known and most popular shop systems for middle class e-commerce. OXID belongs exactly like Magento and WooCommerce to the E-Commerce platforms, however the focus of the E-Commerce system lies especially on the German market. The shop solution is available in three editions: Community, Professional and Enterprise. [...]

Paid Media


What is Paid Media? In online marketing, more particularly in the Social Web, there are three different types of media, including the Owned Media, Paid Media, and Earned Media. They all are meant to reach a specific audience, and together, they form an essential part of a company's online marketing strategy. Owned media describes a [...]

Phrase Keyword


Amazon "Phrase" / Phrase Matching Retailers who wish to place keyword-based advertising campaigns such as Headline Search Ads or Sponsored Products on Amazon can do so either within Seller Central or using Amazon Marketing Services (AMS). In both cases, when creating the campaigns, a specific match type of keywords can be defined that must be [...]

Power Seller


What is a Power Seller? Commercial merchants who have set up themselves professionally on e-commerce platforms such as Amazon or eBay and continuously show a high trading volume can be described as power sellers. For example, the online sales platform eBay offers a Power Seller program for which you can qualify. In principle, Power Sellers [...]

PPC (Pay-Per-Click)


The abbreviation "PPC" stands for "Pay-Per-Click". This is a payment model or billing model in online marketing, especially with regard to click-based advertising. Here the advertiser always incurs costs when a customer has clicked on the corresponding target object. The target object can be, for example, a product display ad, a sponsored product, a headline [...]



What does PPS  mean? The abbreviation PPS stands for "Pay per Sale". PPS is a model in the field of online marketing where billing is based on sales. With this billing method, the affiliate operator receives his commission exactly when a visitor has made a purchase on the target page. However, it must also be [...]

Product Display Ads


Product Display Ads After successful creation of the AMS account the Headline Search Ads (HSA), Product Display Ads (PDA) and Sponsored Products (SP) can be managed. Product display ads can be found on the product detail page under the buy box and under the bullet points. In addition, the PDA's may appear on the left [...]

Programmatic Guaranteed


What Is Programmatic Guaranteed? Programmatic Guaranteed is a term from online marketing, or more precisely from the field of Real-Time Advertising (RTA) and therefore also from Programmatic Advertising (PA). In addition to the term Programmatic Guaranteed, synonyms such as Automated Guaranteed or Programmatic Direct are often used. In terms of content, Programmatic Guaranteed describes a [...]



What does resale mean? Reselling - a model that has existed in online and offline trading for many years. The so-called resellers buy merchandise and offer it for sale in their own shops or on marketplaces in the B2B or B2C sector. There are essentially three scenarios: Reseller buys from manufacturer and sells as a [...]



Return on Advertising Spend The Return on Advertising Spend (ROAS) is an important key figure for online marketing. The return on investment (ROI) forms the basis for this. The ROI considers the general turnover in relation to the costs. The ROAS is about comparing the costs of an advertising campaign with the profit achieved. With [...]



What does sales mean? A sale is a special offer sale in both retail and online trade. The aim is to create a unique purchasing incentive for the buyer, e.g. through a high reduction in price. These actions are carried out either with discounts or through sales promotions. Sales are usually related to time or [...]



The abbreviation SERP stands for "Search Engine Result Page". This refers to the list of results that is displayed after a search request has been made with a search engine. The term SERP was defined in the field of search engine optimization, because the aim of such optimization is always to be at the top [...]

Shipping by Amazon


What does shipping by Amazon mean? If merchants choose the "Shipping by Amazon" option, the logistics and storage of the items will be handled by Amazon. This means that the goods are stored in an Amazon logistics center, packaged with a customer order and sent to the customer. In order to use this option for [...]



What is Shopgate? Shopgate is a Mobile First platform and has established itself as the world's leading mobile commerce platform, dedicated to helping online merchants sell their products successfully on mobile devices. Shopgate integrates seamlessly with more than 60 of the most popular shop systems including Magento, Shopify, Oxid, and Plentymarkets. Shopgate's focus is on [...]



Shopfiy is an online shop provider that works according to the modular principle. By the simple handling of the software it should be possible to provide in shortest time its own on-line Shop without deeper programming knowledge to possess. With this Onlineshop is a so-called "Drag-and-Drop-Sandbox". Prefabricated elements can be selected and adapted. More than [...]



What is Shoplupe? Shoplupe is a company that specializes in the customer experience. They have been dealing with the unique shopping experience in online shops since 2003. A branding effect and customer loyalty are important components that increase the chance for profitable trading online. Shoplupe supports mail order companies, brands, publishers and industrial companies. The [...]



What is Shopware? Shopware belongs to the modular online shop systems like Magento, Prestashop and TYPO3. The software has been developed in Germany and is available as open source software as well as a commercial edition. By installing various plugins, the functions of the Shopware program can be extended and adapted. Furthermore, merchandise management systems [...]

Shorttail Keyword


The term short tail keyword is defined as follows: Short tail means simple search queries that consist of only one relatively general term with a very high search volume (example: tires). Short-tail search terms are highly competitive, search engine optimization can be very time-consuming and costly in this case. Definition of Shorthead / Short-Tail Keyword [...]

Sold and shipped by Amazon


Sold and shipped by Amazon Products that are marked with the words "sold and shipped by Amazon " are sold by Amazon itself. Amazon is not the manufacturer of the products, but acquires them from third parties. These third parties are so-called vendors. Amazon concludes framework agreements with companies and buys large quantities of stock [...]

Sponsored Products


Sponsored products are advertisements that are played out on a keyword basis and with which individual products can be advertised. The ads work according to the cost-per-click (CPC) method. The retailer pays when the advert is clicked. If a buyer is looking for a keyword that is stored in the Amazon campaign, the ad will [...]

Trusted Shops


What does Trusted Shops mean? Trusted Shop is a company which was founded in Cologne in 1999. It offers operators of online shops various services as well as a certification for their website. Like the name implies trust is exactly what the seal is intended to convey to customers. This seal offers small and medium-sized [...]



What does upselling mean? Upselling (also known as "up-selling") refers to the sale of a higher-value and usually more expensive product. Upselling is often confused with cross-selling. Both measures are, to put it simply, about an additional expenditure of the customer. The difference, however, lies in the type of products sold. With cross-selling, products are [...]

Vendor Central


What is the Vendor Central? Any online retailer who sells his goods via Amazon with the help of Vendor Central is often referred to as a first-party seller. However, he does not sell his goods to the end customers himself, but acts as Amazon's supplier and sells his articles in larger quantities to Amazon. Amazon [...]

Verified purchase


What is a verified Amazon purchase? A verified purchase is a "purchase confirmed by Amazon". Articles or products ordered directly from Amazon are verified. You can see if a product was ordered from Amazon by looking at the customer rating under the star rating. If "Verified purchase" is written in red, you are dealing with [...]

What is Bid Management


What is Bid Management? The term Bid-Management generally stands for tools that support ad management in the field of search engine marketing. AdWords campaigns can be automatically optimized with the Bid Management tool. The bid is adapted for keywords, ad groups, and campaigns to achieve the maximum profit. For instance, the system analyses which keywords [...]



Anyone wishing to place advertising campaigns on Amazon via Amazon Marketing Services (AMS) can choose between headline search ads, sponsored product ads and product display ads. In the case of the first two advertising forms, the frequency of show depends on a keyword-based click bid. Relevant keywords are assigned to the campaigns and can be [...]



What is WooCommerce? WooCommerce is one of the leading free open source shop systems based on WordPess, with more than 3 million active installations. WordPress is one of the world's most widely used content management systems, whose functions can be extended with plug-ins such as WooCommerce. Most online shop owners use plugins like WooCommerce to [...]



Xt:Commerce 5 is a software that can be connected to one or more online shops. The software allows merchants to customize and extend the shop through additional add-ons, interfaces and templates. The company size and number of products is irrelevant. Features of xt:Commerce The software of xt:Commerce has many useful functions. In addition to the [...]