What is the Haendlerbund (Merchant association)? The Haendlerbund was founded in 2008 and has offices in Berlin and Brussels. The central theme of the Haendlerbund is to represent the interests of ist Customers (online trader) and to support them in legal matters. Customers can have legal texts created for their imprint, general terms and conditions, [...]



What is a Heatmap? The term "heatmap" is increasingly used in connection with e-commerce. So-called heatmap tools can be used, for example, to analyse a visitor's length of stay (user behaviour) on a website using a "behaviour map". Heatmap tools were developed on the basis of findings from psychology. In general, such heat- and clickmaps [...]

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