Online Behavior Advertising

Online Behavior Advertising (OBA) describes a process in which companies try to play out relevant content or ads by obtaining user data. This can happen, for example, through cookies on websites. This marketing method is based on cookie technology. This type of advertising can also be called "Behavioral Targeting". Onlinemarketing-Praxis defines behavioral targeting as follows: [...]


Order Defect Rate

The Order Defect Rate (ODR) at Amazon is an indicator of how satisfied customers were with the shopping experience. ODR is an important factor in getting the buy box. ODR monitoring affects Amazon sellers who use Fulfillment by Merchant (FBM). Amazon is committed to providing the customer with a consistent and smooth shopping experience, which [...]



What is OXID? Oxid eShop is one of the best-known and most popular shop systems for middle class e-commerce. OXID belongs exactly like Magento and WooCommerce to the E-Commerce platforms, however the focus of the E-Commerce system lies especially on the German market. The shop solution is available in three editions: Community, Professional and Enterprise. [...]

Go to Top