how to build up Amazon brand shops with AMS
With Amazon Stores, you have the chance to create within the Amazon Marketing Services an individual landing page or a brand shop on Amazon. This store can have up to three levels and every sub-page has an individual URL. Here, the different templates adapt to the desktop´s or mobile device´s display.
The Amazon store operates as the pages’ function in the modular system and it offers place for the Rich Media Content. The individually designable sub-pages are ideal to present purposeful special products and product categories. The individual URL for example, can be weaved into the Headline Search Ads. Here, you have the opportunity to execute an A/B testing.
Similarly to Pages, the AMS Stores classify and assemble different products according to the campaigns. In this way, the potential customer after a click on Headline Search Ads, can be driven to the most important products, top-sellers or seasonal articles. This external traffic is therefore guided by Amazon and in this way the conversion increases.