What is WooCommerce?

WooCommerce is one of the leading free open source shop systems based on WordPess, with more than 3 million active installations. WordPress is one of the world’s most widely used content management systems, whose functions can be extended with plug-ins such as WooCommerce. Most online shop owners use plugins like WooCommerce to present and sell their products, whether physical or digital. The plugin has important and extensive features such as payment options, shipping, optics, dropshipping, control and monitoring. An advantage of the Shop Plugin are the many free and chargeable extensions, through which you can customize and optimize the plugin to your own needs. The plugin was originally created for the US market and is therefore not designed for the German market. Meanwhile there are however free (WooCommerce German) as well as liable to pay the costs (WooCommerce German Market) solutions for the German market.


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What are the advantages and disadvantages of WooCommerce?

WooCommerce Advantages:

WooCommerce is open source and basically free of charge

Paid, commercial and supported license available from WooCommerce

Constant further development by the community

Numerous extensions such as Google Analytics, PDF Invoices and Affiliates Integration possible

Perfect for startups who want to save costs


WooCommerce Disadvantages:

Does not work without WordPress

Performance can be affected by extending various plug-ins

Only few enterprise resource planning systems offer a standard integration of WooCommerce

Not recommended solution for high traffic web shops