CORONA \/ COVID-19 has had a massive impact on the Amazon Marketplace<\/a>, and many sellers have become unsettled. First, because of the categories restrictions for the FBA service, what products are allowed to be sent to Amazon logistics centres? On the other hand, for sellers and vendors, how is Amazon handling the advertising campaigns in the PPC and DSP<\/a> area? The Amazon Marketing Team has now put together some FAQs to answer basic questions about the impact of COVID 19 on advertising campaigns and product sales<\/a>.<\/p>\n For an updated list and what we do to support our employees, partners, customers, and communities visit the Amazon Blog: Day One. There you will find information about our decision to prioritize household goods, medical supplies, and other high demand products that arrive at our logistics centres.<\/p>\n We consider many factors when deciding what is appropriate, including high demand products that customers need now; current inventory and inventory in transit; capacity of logistics centres; and our ability to comply with the latest health regulations. In the U.S. and Europe, sellers can use the Restock Inventory Page and Restock report in Seller Central to verify which products are eligible for shipment.<\/p>\n Sponsored ad campaigns are automatically stopped when advertised products are out of stock. You do not have to do anything. Below you will find more detailed information on how each ad product works if the products are out of stock:<\/p>\n We recommend that you contact your Amazon representative to discuss stock levels and develop an action plan for your campaigns.<\/p>\n For the product grid and full-size product tiles, you can choose not to display out-of-stock products in your store. If you choose this option, the products will automatically be displayed again when they are back in stock.<\/p>\n Sellers can use the Merchant Fulfilled Network (MFN) to manage the shipping of an Amazon order themselves. More information can be found here. Merchants can talk to their Vendor Manager about Direct Fulfillment<\/a>.<\/p>\n If you have longer delivery times, here are some tips to optimize your campaign results:<\/p>\n Regarding COVID-19, we have at this time restricted advertising for keywords in the areas of protective equipment, including face masks, hand sanitizers, medical gloves, and other related keywords. As before, you should choose keywords that are relevant to your products.<\/p>\nWhat are some of the changes Amazon has made based on COVID-19?<\/h2>\n
How do I know which products Amazon is currently prioritizing?<\/h2>\n
I have concerns about my inventory. Should I pause my sponsored ad campaigns?<\/h2>\n
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Should I do anything with my display, video, or personalized ads, or Amazon DSP campaigns if my inventory is low?<\/h2>\n
What happens if products are no longer in stock in my store?<\/h2>\n
What are my options for shipping products myself?<\/h2>\n
Some products in my campaigns currently have longer delivery times. Should I make changes to my campaigns?<\/h2>\n
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Are there any keywords that I should not use in my sponsored ad campaigns at the moment?<\/h2>\n
What can currently help me better manage the Advertising Cost of Sales (ACoS) of my sponsored ad campaigns?<\/h2>\n