{"id":6458,"date":"2019-08-27T17:56:33","date_gmt":"2019-08-27T15:56:33","guid":{"rendered":"https:\/\/www.intomarkets.com\/wiki\/amazon-project-zero\/"},"modified":"2019-08-27T17:56:33","modified_gmt":"2019-08-27T15:56:33","slug":"amazon-project-zero","status":"publish","type":"encyclopedia","link":"https:\/\/www.intomarkets.com\/en\/wiki\/amazon-project-zero\/","title":{"rendered":"Amazon Project ZERO"},"content":{"rendered":"
<\/span><\/p>\n Fake products are a big problem for Amazon. The bigger the product palette is on the marketplace<\/a>, the more likely it is for some black sheep that don’t sell original products, to romp about the place. Fake brand-products are a problem in two ways: <\/span>on the one hand<\/span>, they harm the authenticity of a brand because they’re often of a lower quality and therefor<\/span>e<\/span> don’t meet the expectations of the consumers. On the other hand, the fake electronic products can have fatal consequences because they<\/span> often haven’t<\/span> <\/span>been <\/span>verified <\/span>so they <\/span>aren’t certified<\/span> either<\/span>. To stem this problem, the “Amazon project ZERO<\/a><\/strong>” was launched – a sort of self-service platform on which brands can delete potential fake products without the help of an Amazon employee.<\/span> <\/span><\/p>\n <\/span><\/p>\n Let’s <\/span>take a look<\/span> at the main “mechanic” behind Amazon project ZERO<\/strong>, t<\/span>o understand how <\/span>it <\/span>functions<\/span>, or what is allowed to be expected from it:<\/span> <\/span><\/p>\n <\/span><\/p>\n Based on Amazon’s machine learning, all listings on the marketplace are <\/span>both <\/span>automat<\/span>ically<\/span> and proactively scanned and supervised. <\/span>Thanks to<\/span> data that’s previously been submitted by brands<\/span>,<\/span> such as brand names, logos, claims and so on… 5 billion ASINs are <\/span>being daily <\/span>checked for possible trademark infringement. <\/span> <\/span><\/p>\n <\/span><\/p>\n If a trademark infringement occurred, the responsible vendors or sellers must always proactively contact Amazon first. This is now over <\/span>thanks to <\/span>Amazon project ZERO, because a self-service platform is provided here with which, the previously marked potential falsifications can be conveniently deleted with a single click by the concerned party. <\/span> <\/span><\/p>\n <\/span><\/p>\n Besides the baseline data such as <\/span>brand<\/span> names and logo<\/span>, brands can instantly transfer to Amazon a unique serial number to each product. This number is invisible to third parties and makes it easier and faster to spot falsifications. <\/span> <\/span><\/p>\n <\/span><\/p>\n Two major disadvantages are currently (since April 2019) existing:<\/span> <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n Because the project is still in the beta status, a c<\/span>oncrete <\/span>price is still unknown. For the moment is Amazon project ZERO still for <\/strong><\/span>free<\/strong>, which will most likely change after the official launch. Sellers and vendors may calculate charge with <\/span>i.H.<\/span>v. 0,01 to 0,05 cent per product. The charges are to be paid as a one-time fee w<\/span>hen<\/span> <\/span>serializati<\/span>ng<\/span> the products. <\/span> <\/span><\/p>\n <\/span><\/p>\n To be able to participate at Amazon project ZERO, two conditions are necessary for the moment: <\/span> <\/span><\/p>\n <\/span><\/p>\nHow does Amazon project ZERO work? <\/span><\/b> <\/span><\/h2>\n
Automated protection<\/span><\/b> <\/span><\/h3>\n
Amazon project ZERO self-service <\/span><\/b> <\/span><\/h3>\n
Serialization of products<\/span><\/b> <\/span><\/h3>\n
Benefits and disadvantages of Amazon project ZERO<\/span><\/b> <\/span><\/h2>\n
\n<\/a>The benefits of the program are obvious: Amazon<\/span> proactively fights product falsifications on its marketplace through this, and makes it simpler for its brands to delete the spotted falsifications through the self-service platform. The serialization of the products is a further advantage of project ZERO<\/strong>, because even with the best machine learning system, certainly not all falsifications can be instantly and simply noticed. <\/span> <\/span><\/p>\n\n
\n
How much will Amazon project ZERO cost? <\/span><\/b> <\/span><\/h2>\n
Which requirements must be met for project ZERO?<\/span><\/b> <\/span><\/h2>\n
\n