{"id":3920,"date":"2018-11-08T15:49:32","date_gmt":"2018-11-08T14:49:32","guid":{"rendered":"http:\/\/www.intomarkets.com\/?post_type=encyclopedia&p=3920"},"modified":"2018-11-08T15:49:32","modified_gmt":"2018-11-08T14:49:32","slug":"keyword-relevance","status":"publish","type":"encyclopedia","link":"https:\/\/www.intomarkets.com\/en\/wiki\/keyword-relevance\/","title":{"rendered":"Keyword Relevance"},"content":{"rendered":"
High keyword relevance<\/a><\/strong> is crucial for Amazon SEO and Amazon Marketing Services, for example, in order to deliver the best possible results to the customer’s search query. Amazon defines keywords and their use as follows:<\/p>\n Keywords are either single words or expressions that you add to your ad campaigns. In keyword advertising, the keywords in your campaign are compared with the keywords used by customers in the product search at Amazon.co.uk. If a customer searches for the keywords in your campaign, your ad will appear if it meets the eligibility criteria.<\/em><\/p><\/blockquote>\n Amazon compares the existing keywords of the product listing with the search terms entered by the buyers. For this reason, it should be ensured that the product is optimized on the basis of Amazon SEO aspects. Furthermore, Amazon uses “suitability criteria” to display advertisements or in the organic search. The point is to play out the right product for the search query. The search query “Women’s winter shoes” should not display any flip flops just because this search term is stored on the product listing.<\/p>\n For a good customer experience, we strive to display the most relevant ads for a customer’s respective search and browse activities. The keywords you choose must be relevant to the products advertised in your campaign. Only relevant ads will generate impressions when buyers search for this keyword.<\/em><\/p><\/blockquote>\n Amazon strives to only display relevant ads and products for the search query. As in the previous example, it is important to use both the keyword “beach towel” and the keyword “bath towel” to get impressions. In addition, the selected keywords must be relevant to the product.<\/p>\nWhat are Amazon keywords and how are they used?<\/h3>\n
When creating the advertisement or the product description, a relevance rating must therefore be carried out. Amazon gives the following tip to ensure relevance:<\/h4>\n
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What is keyword relevance and how does it work?<\/h3>\n