Amazon offers not only the possibility to buy products on its marketplace<\/a> but also to sell them to and from Amazon. If you want to sell goods to Amazon yourself, you are a Amazon vendor<\/a><\/strong> and you are called a first-party seller. A vendor acts like a supplier and sells its goods in large quantities to Amazon. Once Amazon is in possession of the goods, Amazon assumes responsibility for marketing, customer satisfaction and returns of the products. You can only become an Amazon vendor by invitation from Amazon. If you are qualified as a seller and meet the guidelines, you can use the so-called Vendor Central<\/a>. In Vendor Central, orders can be managed and items can be added to the Amazon catalogue. Sellers and vendors are often looked after by Amazon marketing agencies.<\/p>\n Customer satisfaction is one of the most important factors for successful selling on Amazon. First-party seller goods are marked “Sold by Amazon”, so customers tend to trust first-party dealers rather than third-party dealers. Amazon can buy a large number of products at once, which can result in a high sales<\/a> volume. In addition, an Amazon vendor has the opportunity to participate in various marketing programs, such as Amazon-Vine or Subscribe & Save. Vendors can also use the Amazon A Plus<\/a> extension.<\/p>\n <\/p>\n Vendor Express offers special advantages to manufacturers and dealers. As a result of the fact that Amazon sells or delivers goods to Amazon as a vendor, Amazon really is very interested in selling the items. Amazon will ensure to generate as many sales as possible and increase the conversion rate<\/a> through better placement and the best possible ranking.<\/p>\nWhat are the benefits of Amazon Vendor Central?<\/h3>\n
What are the disadvantages of a vendor?<\/h3>\n
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Vendor Express as an additional service<\/h3>\n