The term “Penalty” implies a punishment or a sanction. This term is certainly known in combination with Google. Websites that violate the Google guidelines will be punished for non-fulfilment. The same happens with the online shop Amazon. Merchants and sellers who do not comply with Amazon’s guidelines can face a variety of consequences. Penalties can vary depending on the extent to which the regulations laid down by Amazon are being violated.<\/p>\n
Amazon’s comprehensive guidelines are designed above to protect the buyer. Amazon customers should be able to buy products in the online shop with confidence. For this to be possible, the retailer must comply with certain regulations.<\/p>\n
Amazon’s main focus is to create the most positive buying experience possible for customers. Amazon earns with every product that is sold. For this reason, it is important that the customer has confidence in the Amazon online shop. They should feel comfortable and buy as much as possible. That’s why it’s important to offer customers the things they’re satisfied with. And in order for them to be satisfied, Amazon dealers have to observe certain regulations.<\/p>\n
A prerequisite for this is, of course, that the item a customer orders also corresponds to what he effectively ordered. A clear description of the product and descriptive pictures are crucial. For this reason, Amazon also has a style guide that retailers must adhere to. This can vary depending on the product category.<\/p>\n
Customer reviews and returns rate indicate how well a product is described on Amazon. Articles with positive customer reviews and a low return rate usually rank better in the listing than products with rather negative reactions and a high number of returns.<\/p>\n
The aim is to create positive sales<\/a> experiences for the customer so that he can make many of his purchases via Amazon. However, regulations are needed to ensure fair competition between Amazon merchants.<\/p>\n One form of Amazon Penalty<\/a><\/strong>, for example, is worse ranking. This alone can sometimes have a big impact on sales figures. The loss of the Amazon Buy-Box can also be a result of non-compliance with regulations. Since most customers buy products that are offered in the buy box, this form of punishment often has a very negative impact on sales.<\/p>\n In the case of gross violations, a product may even be de-indexed or deleted. This can have disastrous consequences for the retailer. He will not only have to reckon with losses in sales, but under certain circumstances with much more far-reaching costs, such as high storage fees.<\/p>\n The worst kind of Amazon Penalty is suspending or blocking the Amazon merchant account. Since most buyer enquiries today are already started and processed at Amazon, this form can have extreme effects on your own business. This is particularly tragic for traders who sell their goods exclusively through Amazon.<\/p>\n A correct Amazon optimization according to the style guide is necessary for every offered product in order not to be warned by Amazon. Each category has its own prescriptions. In the following example, for example, the requirement to create an Amazon-compliant pet supplies product title is the requirement.<\/p>\nWhat consequences can Amazon traders expect if they disobey the rules?<\/h3>\n
What can lead to Amazon Penalty?<\/h3>\n
There are a variety of ways Amazon can penalize a merchant. A few possibilities would be, for example:<\/h4>\n
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Violation of the Amazon Style Guide<\/h3>\n