{"id":3870,"date":"2018-11-08T12:43:35","date_gmt":"2018-11-08T11:43:35","guid":{"rendered":"http:\/\/www.intomarkets.com\/?post_type=encyclopedia&p=3870"},"modified":"2018-11-08T12:43:35","modified_gmt":"2018-11-08T11:43:35","slug":"amazon-parent","status":"publish","type":"encyclopedia","link":"https:\/\/www.intomarkets.com\/en\/wiki\/amazon-parent\/","title":{"rendered":"Amazon Parent"},"content":{"rendered":"
In order to simplify the display of search results on Amazon<\/strong>, products are presented according to the parent-child model. The basis for this concept is that the child articles only differ in a few details, e.g. in color or size. These articles are grouped under the “parent” product. This constellation makes it possible to keep the search queries more general and still offers the interested suitable search results without specifying size or color in the search query.<\/p>\n