More and more people own and use a smartphone for their daily business. Mobile Ecommerce<\/strong>, or M-Commerce for short, is an exploding market and has long since become one of the most important distribution channels. M-Commerce is regarded as a revolutionary extension of e-commerce and offers completely new opportunities for shop operators and customers. Through this sales<\/a> channel, customers are no longer tied to a stationary computer, but can call up and shop online shops via smartphone. Because the smartphone is a constant companion and usually just as active as its owner; whether on the way to and at work, at lunch and shopping, in leisure time or on holiday. The constant availability of the user creates numerous new shopping opportunities, because a shop can be created where the customer wants it to be.<\/p>\n Nowadays, everyone who owns a smartphone is basically a mobile commerce<\/a> user. Nearly all age groups own a smartphone and can handle their purchases digitally, so it is difficult to identify a specific target group. However, companies are also increasingly focusing on mobile commerce in order to target customers more specifically with their usage preferences.<\/p>\n It can be seen that Amazon already achieved the largest mobile reach in the USA in 2012 with almost 50 billion unique visitors.<\/p>\nWho uses Mobile Commerce?<\/h3>\n