{"id":3851,"date":"2018-11-07T15:42:36","date_gmt":"2018-11-07T14:42:36","guid":{"rendered":"http:\/\/www.intomarkets.com\/?post_type=encyclopedia&p=3851"},"modified":"2019-07-03T10:37:19","modified_gmt":"2019-07-03T08:37:19","slug":"product-display-ads","status":"publish","type":"encyclopedia","link":"https:\/\/www.intomarkets.com\/en\/wiki\/product-display-ads\/","title":{"rendered":"Product Display Ads"},"content":{"rendered":"
After successful creation of the AMS account the Headline Search Ads (HSA), Product Display Ads<\/a><\/strong> (PDA) and Sponsored Products<\/a> (SP) can be managed. Product display ads can be found on the product detail page under the buy box and under the bullet points. In addition, the PDA’s may appear on the left side of the search results, at the bottom \/ top of the search results and on the customer reviews page. Just like the other advertising possibilities on Amazon, the PDA’s are also designed according to the CPC<\/a> (Cost per Click) procedure. There are only costs if a prospective customer clicks on the advertisement. The maximum bid per click can be set individually by the retailer. Amazon only gives recommendations about the amount of the bid in order to be competitive.<\/p>\nAdvantages of Product Display Ads<\/h3>\n