FBA is short for “Fulfillment by Amazon<\/a>” and means that the order processing is carried out by Amazon for a fee. Amazon is not only one of the largest platforms for consumers, but also for retailers and vendors. Sellers can decide whether to send their goods themselves (FBM) or use Amazon’s shipping service. Especially for retailers who sell their own products or goods, the FBA program can be worthwhile. Through FBA, retailers have virtually no physical contact with the goods, as Amazon takes full care of shipping and returns. In addition, FBA and FBM retailers are increasingly using an Amazon agency responsible for key sales<\/a> processes, product optimization for better ranking and Amazon Marketing Services to maximize sales.<\/p>\n FBM is short for “Fulfillment by Merchant<\/a>”, in the FBM variant the retailer himself takes responsibility for the dispatch, storage and customer service of his products. This option is suitable for sellers of niche products or custom-made products, as the Amazon fee is not charged in this case and the margin is correspondingly higher. In addition, retailers have greater control over the local storage of products. The shortcoming of fulfillment<\/a> by merchant is that your own products are always displayed behind Amazon’s own products, thus limiting visibility for potential customers.<\/p>\n Magnalister offers a merchant the possibility to integrate and offer the goods from his own web shop on the most successful market places, such as eBay, Amazon, Rakuten, Allyouneed or ricardo.ch, in order to automate subsequent processes. The tool is the clear market leader in this area and fits seamlessly into the shop system.<\/p>\nStock with Amazon FBM<\/h3>\n
Stock management with Magnalister<\/h3>\n
Benefits for a trader<\/h3>\n