{"id":2546,"date":"2018-10-05T14:09:09","date_gmt":"2018-10-05T12:09:09","guid":{"rendered":"http:\/\/www.intomarkets.com\/?post_type=encyclopedia&p=2546"},"modified":"2019-07-31T10:00:10","modified_gmt":"2019-07-31T08:00:10","slug":"amazon-a-plus","status":"publish","type":"encyclopedia","link":"https:\/\/www.intomarkets.com\/en\/wiki\/amazon-a-plus\/","title":{"rendered":"Amazon A Plus"},"content":{"rendered":"

Amazon A Plus: the content extension for the product description<\/h2>\n

Amazon A Plus<\/a> (+) is a paid extension to the product description on the product detail page. Currently only Amazon vendors can use this extension for their products. Amazon A Plus is particularly suitable for products in need of further explanations and enables sellers to provide their potential customers with detailed information through the additional 5000 characters. Amazon A+<\/strong> is often used to highlight product benefits and usage examples. In addition to detailed texts, additional images, graphics or illustrations can be added using pre-designed templates. This function can help to increase the conversion rate<\/a>. A Plus content is not indexed by Amazon itself and is not included in the relevance rating of products.<\/p>\n

Potential costs of Amazon A+<\/h3>\n

Prices for individual Amazon A+ content detail pages can vary from €100 to €1500 or higher, depending on the vendor membership and negotiated conditions.<\/p>\n

How do Amazon A Plus works?<\/h3>\n

Amazon A Plus<\/strong> can be created in the Vendor Central<\/a> under the menu option “marketing” on “A+ detail page”. This feature only works in combination with one or more ASINs and a project name (not visible to the customer) must always be created. Amazon provides a total of 12 different A Plus Content Templates (modules). Content can be easily added by drag’n’drop and copy and paste. When creating A+ content, the following metrics should always be taken into account wherever possible:<\/p>\n

    \n
  1. WDF-IDF SEO analysis before texting<\/li>\n
  2. Optimize images for A+ modules<\/li>\n
  3. Text content for A+ proofreading<\/li>\n
  4. Use banners and detail images<\/li>\n
  5. Cross- and Upsell integration<\/li>\n<\/ol>\n

    Amazon A Plus could look like this:<\/h3>\n

    Advantages of Amazon A Plus<\/h3>\n

    ☑ 5000 extra characters<\/p>\n

    ☑ Banners and detail pictures can be used<\/p>\n

    ☑ Cross- and upsell possible<\/p>\n

    ☑ Possible conversion rate increase<\/p>\n

    ☑ Content is indexed by Google<\/p>\n

    Disadvantages of Amazon A Plus<\/h3>\n

    ✖ Profitable only with high margins<\/p>\n

    ✖ Only useful with high competition<\/p>\n

    ✖ Access (as of 17.08.2017) only possible for vendors<\/p>\n","protected":false},"excerpt":{"rendered":"

    Amazon A Plus: the content extension for the product description Amazon A Plus (+) is a paid extension to the product description on the product detail page. Currently only Amazon vendors can use this extension for their products. Amazon A Plus is particularly suitable for products in need of further explanations and enables sellers to […]<\/p>\n","protected":false},"author":21,"featured_media":2547,"template":"","_links":{"self":[{"href":"https:\/\/www.intomarkets.com\/en\/wp-json\/wp\/v2\/encyclopedia\/2546"}],"collection":[{"href":"https:\/\/www.intomarkets.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.intomarkets.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.intomarkets.com\/en\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intomarkets.com\/en\/wp-json\/wp\/v2\/media\/2547"}],"wp:attachment":[{"href":"https:\/\/www.intomarkets.com\/en\/wp-json\/wp\/v2\/media?parent=2546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}