{"id":2532,"date":"2018-10-05T14:01:45","date_gmt":"2018-10-05T12:01:45","guid":{"rendered":"http:\/\/www.intomarkets.com\/?post_type=encyclopedia&p=2532"},"modified":"2019-05-17T13:57:51","modified_gmt":"2019-05-17T11:57:51","slug":"acos","status":"publish","type":"encyclopedia","link":"https:\/\/www.intomarkets.com\/en\/wiki\/acos\/","title":{"rendered":"ACoS"},"content":{"rendered":"
ACoS<\/a><\/strong> is the abbreviation for “Advertising Cost of Sale<\/strong>” and is an essential indicator for the management of advertising campaigns within Amazon Advertising, which measures the effectiveness of a campaign on the basis of the cost of sales<\/a>. Here is shown the relation of advertising costs to the generated sales. If, for example, a merchant switches a headline search ad in his Advertising<\/strong> account and achieves a turnover of €10,000 with a click rate of €1,000, his ACoS is 10%.<\/p>\n According to the previous example, it is recommended to minimize the ACoS, otherwise you risk that your advertising costs<\/strong> will exceed your profit and you will be in the red. How can you prevent this and how high can the ACoS be set at maximum in order to stay in the profit zone? The so-called break-even ACoS<\/strong> can help here: it is the highest value that the ACoS can take without a loss being achieved with an advertising campaign. This can be calculated according to the following scheme:\n
Profitability by controlling ACoS<\/h2>\n
\n<\/p>\nWhich is the optimal click price?<\/h2>\n