What is Shopware?
Shopware belongs to the modular online shop systems like Magento, Prestashop and TYPO3. The software has been developed in Germany and is available as open source software as well as a commercial edition. By installing various plugins, the functions of the Shopware program can be extended and adapted. Furthermore, merchandise management systems or online payment services of other providers can be easily integrated into Shopware. Major brands such as MAN, Euronics, BVB and Philips use Shopware for their own online shops.
Create shopping worlds with shopware
Not only the integration of different other systems into the Shopware software is possible, but also the design of the shopping world for the customer. With the help of Shopware and the integration of products, pictures, HTML texts and videos, a special shopping experience can be created for the customer. Individual landing pages as well as entire worlds of experience can be created in the shop. Shopware makes all this user-friendly, so that no programming knowledge is necessary.
Design and Usability with Shopware
Besides the design, the customer journey is also important for the shopping experience. For example, the entire checkout process is optimized and the entire usability is checked by independent experts. These factors play an important role for the conversion rate.
Administration with Shopware
Monitoring the business figures is just as important as designing and optimizing the shopping world for the customer. Shopware offers not only optimal and simple solutions for designing, but also a complete overview of the background processes. The administration interface in the Shopware backend can be used from any browser and independent of the operating system. Overall, Shopware wants to save the retailer as much time as possible. The time saved can then be invested in the core business.
Marketing and SEO with Shopware
Traffic is one of the most important factors in online business. Without traffic, even the best and most beautiful shop cannot generate sales. Shopware also offers various marketing tools and already integrated SEO optimizations. All in all Shopware offers many different possibilities to set up the perfect shop.
Special Features of Shopware
- Open source software
- Optimized Conversion
- Digital publishing
- Responsive Images
- Responsive Design
- Cross-devices
- Easy to operate
- Individually adaptable
- Administration interface
- Marketing
- SEO
- and many more
Advantages of Shopware
Shopware is one of the leading providers in Germany in the area of shop systems with modules. Within Shopware several domains can be registered and several shops can be created. Shopware does not only offer versatility, but also user friendliness for customers and traders. All in all, a shop can be created quickly and clearly through the use of modules without extensive programming knowledge.