Amazon Return Reports

What are Amazon return reports?

Amazon provides its sellers and vendors with a wealth of reports and metrics to measure and control sales performance. In addition to orders, returns should not be ignored either. Amazon provides appropriate return reports for this purpose. Amazon return reports are charts that list customer returns for a specific period of time. Sellers do receive notifications or e-mails in other ways if a return from a customer arrives at the Amazon warehouse and is credited. However, a clear list over a longer period of time is one way of evaluating the returns data in a targeted and structured manner.

How do I create Amazon return reports?

You can access the Amazon return reports in the Seller Central via the tab “Reports” to “Return Reports”. Here Sellers can first choose whether the report should cover all returns for a specific time period or only prime returns. Either 1 day, 7 days, 30 days or a user-defined period can be selected as the query period. Another click on the button “Request” causes Amazon to create the report in the background. After a short wait and updating the page, the requested report is ready for download. Either XML or CSV file formats are available.

What can I use return reports for?

If you want to sell your products successfully on Amazon, you should not only try to increase your sales through good marketing, but you can also use a lever on the other side to increase sales in the long term. This is because it is not only dependent on the gross sales volume, but in particular also on the number of returns. If you have too high a return rate, you not only run the risk of being perceived by Amazon as a bad salesperson and losing places in the ranking, but you also directly lose valuable potential for your own sales. A return report can provide valuable information to reduce the number of returns. This shows exactly when and how many returns have arrived. In addition, there is the possibility to get an insight into the reasons for the returns by the customers. Overall, the data provided can be used to generate correlations and insights that show why, when and which product customers are returning and, if necessary, what can be improved in the future to minimize the number of returns. Often it is difficult or particularly expensive to increase the number of sales. Reducing the number of returns can sometimes be much easier and should not be ignored. This is where Amazon’s return reports can provide a useful data basis.

2018-11-08T13:45:54+01:00 08.11.2018|