Primarily, for the A+ pages, the real user is the most important element. On the one hand, for an Amazon optimization you have to pay particular attention to introduce a high range of keyword in the title and the bullet points; on the other hand, with A+ Content you have 5.000 additional characters (it corresponds to ca. 800 words or a 1,5 DIN A4 page). This means that you have enough space to introduce more details about your product. However, you should not completely ignore the search engine optimization when generating the A+ Content, in order to completely use the potential of the Amazon A+ page. For example, a WDF-IDF analysis has namely a quite strong technical focus on SEO. Nevertheless, with such a SEO analysis you can define crucial keywords that real users could search for. Wh-questions can further help to better understand the search intentions of possible buyers and to respond with specific A+ Content. If everything is carried out in the right way, with an A+ page you can reach a conversion and therefore increase enormously the sales volume.